Submit Juice

From the outset, our goal was to create something that felt clean and professional while still maintaining a friendly touch, much like the essence of Submit Juice itself. The design process started with exploring various concepts that would incorporate elements related to SEO, but in a fresh, unique and innovative way. Throughout the process, I experimented with negative space, a technique we believe can add subtle layers of meaning to a design.

To add flair, we gave the letter 'b ' a fun twist by incorporating small circles resembling juice drops and an abstract backlinks chain, which ties into the brand name and adds a playful element to the design. By using negative space, the symbol subtly hints at a magnifying glass, an allusion to the search and SEO aspect of the brand. Also, the complete icon was crafted using elements from the letters, making the design consistent and unique.